Consumer Demand Drives Rapid Growth in Frozen Processed Food Market

DATE:2019/01/17

With less time to cook elaborate and nutritious meals, an increasingly high number of consumers are opting for convenient meal options. This trend is especially making a pronounced impact on the revenues of the frozen processed food market in countries such as India, the U.S., China, and the Philippines.
 
According to the report, the global frozen processed food market will be worth US$69.11 bn by 2021 as compared to US$57.50 bn in 2014, exhibiting a modest CAGR of 2.7% in terms of revenue. The market will also receive an impetus from the introduction of innovative frozen processed food items that cater to the unique needs of the fitness- and health-conscious consumers. Additionally, a thrust on marketing products as healthy and natural will be a game-changing trend for frozen processed food brands.

Furthermore, increasing disposable incomes are also contributing toward the growth of this market. Transparency Market Research states that growing number of households with refrigerators in developing countries will also help fuel the demand for frozen processed food items in the near future.

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